Google is getting smarter everyday and it is not easy today, to
rank a website or page on Google search results.
There are various considerations, which webmasters must give
attention to, for ensuring that their websites and blogs are ranked by Google
in its search engine results.
Google uses algorithm, to rank
a page or content in search results. You might have noticed that whenever,
someone searches or enters the keywords on Google search bar, different results
are displayed from different websites.
Do you know what Google wants in general from you as webmasters?
Usually ten pages from
different websites or blogs are displayed by Google in search results, related
to the relevant search query.
Do you know what Google wants in general from you as webmasters?
Maximum traffic is diverted on the first 3 or 5
search results, because people click on them first.
It always remains the dream of every website or blog owner, to get
the first page ranking on Google, to get the significant amount of traffic, on
a website or blog. This direct traffic from search engine is known as organic
traffic or real traffic.
It is also said that websites,
which are displayed on the first page of Google search results, are worthy.
This is because Google displays that information or content, on the search results, which are having sufficient and quality back links.
This is because Google displays that information or content, on the search results, which are having sufficient and quality back links.
This is why, every
blogger or website owner, takes measures and actions, to get the quality back
links, for the websites.
In simple terms, we can say
that those websites and pages are usually ranked, that have sufficient network
of links, in the back of that website, that refers to a website or
content.
How Google Crawler Works
Google crawls the website
through crawler, to identify and scan webpages, from one link to another.
Google crawls the websites and content through the Googlebot or Spider.
The crawling starts with the webpage URLs which are supplemented with website's sitemap.
The crawling starts with the webpage URLs which are supplemented with website's sitemap.
Through the crawling process,
Google identifies new and fresh or updated pages, to be ranked. Billions of
pages are crawled this way.
Links such as HREF and SRC are detected by Googlebot,
which are added to the list of the pages to be crawled. This way new sites,
dead links etc are noted and Google index is updated.
To rank a website or page on
Google, search engine optimization SEO, plays a significant role and producing
the backlinks is one of the component of SEO.
In this article, i am going to
share content, which will be important from ranking a website or page, on
Google search results.
Let's see the details below:
How To Rank A Website In Google Search Results
You have to help Google in
finding your pages. For this there are important steps and actions, which you
as a website owner, must have taken, to get your website easily identifiable by
Google.
1 - Page Linking
All the pages on your website
should be reachable from other page through a link.
For this a referring link
is created,which may be in the form of text, content, images, alt attribute
etc.
2 - Sitemap
You have to provide a sitemap
file of your website. You can search how to create the sitemap for your website
on Google.
The important thing here is to know that Google considers it
important fr a website or blog to have a sitemap.
There should also be a page
on your website, where all the links to the pages are placed in a human
readable form.
3 - Limit of Number Of Links
Number of links on a page must
be limited, as prescribed by Google Webmaster guidelines.
4 - Web server Support
Your web server should support
the "If Modified Since HTTP reader".
As Google search the content
through the crawlers, therefore, this will help Google in knowing, whether the
content is changed since Google last crawled your website.
5 - Use of Robot.txt File
You have to use the Robot.txt
file on your web server. This helps in the prevention of crawling of infinite
search results by Google and facilitate in relevant search.
There is also need to keep the
Robot file updated. Robot.txt file becomes necessary, when there are issues in
crawling of your website content with server.
6 - Crawl errors
Your website crawl errors can
prevent a page being not ranked or appeared in search results. There are 3
types of site errors, which are as follows:
DNS Error
Server Error
Robots Failure
You can read more details about
the Crawl
errors
7 - Make Your Pages Understandable
Your website should be very
useful and full of information. The unique and informative content is always
searched by users, therefore make sure that content and information shared,
give users more value addition.
8 - Keywords
If your article is produced
without appropriate use of keywords, then chances of your website being shown
in search results become low.
The best way is to think and research about the
keywords, which users might search and those keywords should be appropriately
used in your website.
You can use Google Keywords Planner, to have a good
research about the keywords.
9 - Title and Alt Attributes
Make sure that your "Title elements and Alt attributes are specific, descriptive and right.
These are also important from search engine optimization SEO point of view of a website or blog.
10 - Design of Website
It is also recommended that
design of your website should be such which ensure conceptual page hierarchy
and it should be clear as well.
11 - Images
Google searches the most
relevant results for images as well. Therefore, it is mandatory to know about
the images being used on your website, to ensure that these become searchable
by Google crawler.
When you are using images on
your website or blog, then you must have to provide Google with related and
relevant information about those images.
- File Name
You have to provide the
detailed and informative "file name" for your images, being used on
website or blog. Example of an image file name is my-new-honda-car.jpg
- Alt Attribute
You should also use good
"alt attribute" for the images, which is necessary to describe the
content of the image file and Google will find it and use for search query
being made.
"Alt attributes" are
also important because there are many people, facing the visual impairments or
using the screen readers or using low bandwidth connection.
These people might not be able to see the images on the internet. The use of descriptive alt attribute for images helps, these people in recognizing the required information.
These people might not be able to see the images on the internet. The use of descriptive alt attribute for images helps, these people in recognizing the required information.
- Anchor Text
Anchor text is a clickable text
on the hyperlink. It is recommended that anchor text used should be relevant to
the page which you are linking to.
This is necessary because it
gives clarity to users, about the text which you are referring to, through
Anchor text.
Examples of good Anchor text
are:
Anchor text, More about anchor
text etc etc.
This is a normal practice to
use blue text with underline, to show the anchor text. These can be changed.
When using the Anchor text, it should be ensured that keywords are
used, so that Google search engine query detect the same, for search results
display.
It should also be ensured that
images used, should have proper description and content on the page, where
these images are used or displayed.
Like for example, if the content of the page is about "How to
loose the weight" and the image of Car is used with .jpg. This will cause
confusion for the Google crawler.
It is also recommended that
images are displayed near the related text.
12 - Page Assets Should Be Crawl able
You have to ensure that page
assets are crawled by Google crawler. Identify those page assets which are not
crawled by Google crawler.
You can identify these pages through the Google
search console by using the "blocked research report".
13 - Site Content Visibility
It is to be ensured that your
most important content or information of the website, is visible by default
page view.
This is to facilitate visitors to get the required information in convenient way.
This is to facilitate visitors to get the required information in convenient way.
14 - Advertisement Links and Page Ranking
It is to be ensured that the
advertisement links which are used on your website, should not have an effect
or influence on the page rankings on the search engine results.
To avoid this, you have to use the rel="no-follow" or
Robot.txt. This will ensure that your advertisement links, will not be crawled
or observed by Google crawler.
15 - User Friendly Website
You have to ensure that your
website is easy for users to navigate. your website must be user friendly.
Proper
linking and user engagement is advisable, which will be possible when quality
content, relevant and unique information are provided to your users or readers.
You have to ensure that all of
your links are live web pages.
It is also to be ensured that
your website is compatible with all the devices such as laptops, desktops,
smartphones tablets etc.
You can use the tools to test the performance of your website on
the mobile phones.
16 - Optimization of Page Loading Time
You must recognize the fact
that users like fast websites from where they can easily and time fetch the
required information.
This is also advisable by Google and one of the important
consideration to rank a website or page in search results of Google.
Good page loading time, for
mobile and desktop, shows the quality of your website. Google gives it
importance, if your website's loading time is good.
17 - Site's Connection Security
It is advisable by Google to
secure your website through HTTPS, This is to ensure the encryption, during the
user and website session.
There are various other general consideration and factors necessary for having the Google search ranking for a website or blog.
These factors are related to avoiding some acts, which are prohibited.
These factors which need to be avoided are listed below:
- Generating automatic content on the website
- Inappropriate link building schemes
- Pages no having original content
- Scrapped content
- Cloaking
- Use of irrelevant keywords
- Participation in Affiliate schemes, having no positive or appropriate results
- Inappropriate pages creation such as those pages which contain Viruses, Trojans etc
You also need to check the site to ensure that any hacking contents not there.In case such hacking content is found, you must take measures to delete that content,from website.
Conclusion
As there is no shortcut to
getting the website ranked in Google search results, you must have to give
consideration to the factors discussed above. It is important to realize that
you are creating your website and pages for the users and not for search
engines, so ensure that all necessary and required steps are followed from
content to website structure and linking.
You must not defraud or cheat your readers and users. Your focus
should be on making your website and its content useful, engaging and unique
for the readers. Workout and think before writing and sharing content, as you
must have to differentiate your website position, which is in competition with
related websites. Try to make your website the challenger brand. If you succeed
in making your website a challenger brand, then it will really be easy for you
to generate the traffic and get ranking of website or pages on the Google
search results.
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